Built by an analyst, for operators.

Datamatters is led by Andrea Acierno, a data, analytics, and consumer-insight specialist with more than 15 years turning behavioural signal into decisions — most recently leading digital analytics at Paramount. The thesis is simple: the firms that will win the next decade are the ones that own their decision systems instead of renting them.

We build those systems for a small number of clients each year, in sectors we know cold — real estate, stock market, and TV media. No generic prompts, no one-size dashboards: frameworks your team can rerun, routines that remove the toil, and agents that act under guardrails you set.